Sponsor Programming
Corporations, businesses, foundations and organizations support WDET's exceptional programming through underwriting in the form of either corporate underwriting or event underwriting.
Corporate underwriting is generally used by businesses or organizations to build awareness of their name and introduce their products/services to our listening audience. These 15-second underwriting spots can either be scheduled during a specific program or on a rotation throughout our program schedule, and generally they run on a long term basis.
Event underwriting is reserved for announcements of specific events. These 30-second credits rotate throughout the entire week's program schedule, and usually run 1-4 weeks prior to the event.
In either case, underwriting is a cost effective way to reach the well-educated and influential men and women who tune to WDET each week. For more information on underwriting opportunities call Michael Perkins at 313-577-5855 or email underwriting@wdetfm.org.
Why Become a WDET Underwriter?
An Exclusive Environment for Smart Marketers:
WDET-FM is the only source for quality National Public Radio programs like Morning Edition, Weekend Edition and All Things Considered for the entire metro Detroit area. We offer a unique blend of local and international news and information, american and world music variety and jazz. Its foreground, quality programming that is highly recognized for its excellence and credibility.
Discriminating Listeners with Discretionary Dollars:
Public Radio listeners have money to spend on quality products and services.
An Audience of Business Decision Makers:
Our audience contains a higher percentage of senior executives who make the buying decisions for area businesses. WDET is an ideal tool for business-to-business marketing.
Your Message is Noticed:
There is no clutter on public broadcasting. WDET airs an average of only five local underwriting spots per hour so your underwriting message is spotlighted and not "lost in the crowd" as with commercial radio stations.
Your Message Does Not Irritate:
Underwriter messages do not interrupt programs and do not "talk down" to listeners. There are no jingles, sound effects or screaming announcers that can annoy listeners.
Reach a Receptive Audience:
Our listeners appreciate your message because it reminds them that the programming they enjoy is being made possible, in part, by your sponsorship.
Associate with the Corporate Best:
You will be in good company with underwriters from the finest local and national companies. You will be "guilty" of quality by association.
You Send the Message that You Care about Your Community:
When your message is heard on public radio, it automatically says that you are a company that doesn't just talk about doing good deeds -- you actually do them. Your active participation in the support of public radio says more than words could ever say, and shows your support for a community cultural institution like WDET.
Underwriting on WDET Gets Results:
Eighty percent of public radio listeners say they have a more positive image of a company that supports public radio, and they are more likely purchase products/services from a company that underwrites on public radio.
For current underwriting rates and more information...
Please call Michael Perkins at 313-577-5855.
email underwriting@wdetfm.org.
To download a WDET Underwriting Kit click here.
Corporate underwriting is generally used by businesses or organizations to build awareness of their name and introduce their products/services to our listening audience. These 15-second underwriting spots can either be scheduled during a specific program or on a rotation throughout our program schedule, and generally they run on a long term basis.
Event underwriting is reserved for announcements of specific events. These 30-second credits rotate throughout the entire week's program schedule, and usually run 1-4 weeks prior to the event.
In either case, underwriting is a cost effective way to reach the well-educated and influential men and women who tune to WDET each week. For more information on underwriting opportunities call Michael Perkins at 313-577-5855 or email underwriting@wdetfm.org.
Why Become a WDET Underwriter?
An Exclusive Environment for Smart Marketers:
WDET-FM is the only source for quality National Public Radio programs like Morning Edition, Weekend Edition and All Things Considered for the entire metro Detroit area. We offer a unique blend of local and international news and information, american and world music variety and jazz. Its foreground, quality programming that is highly recognized for its excellence and credibility.
Discriminating Listeners with Discretionary Dollars:
Public Radio listeners have money to spend on quality products and services.
An Audience of Business Decision Makers:
Our audience contains a higher percentage of senior executives who make the buying decisions for area businesses. WDET is an ideal tool for business-to-business marketing.
Your Message is Noticed:
There is no clutter on public broadcasting. WDET airs an average of only five local underwriting spots per hour so your underwriting message is spotlighted and not "lost in the crowd" as with commercial radio stations.
Your Message Does Not Irritate:
Underwriter messages do not interrupt programs and do not "talk down" to listeners. There are no jingles, sound effects or screaming announcers that can annoy listeners.
Reach a Receptive Audience:
Our listeners appreciate your message because it reminds them that the programming they enjoy is being made possible, in part, by your sponsorship.
Associate with the Corporate Best:
You will be in good company with underwriters from the finest local and national companies. You will be "guilty" of quality by association.
You Send the Message that You Care about Your Community:
When your message is heard on public radio, it automatically says that you are a company that doesn't just talk about doing good deeds -- you actually do them. Your active participation in the support of public radio says more than words could ever say, and shows your support for a community cultural institution like WDET.
Underwriting on WDET Gets Results:
Eighty percent of public radio listeners say they have a more positive image of a company that supports public radio, and they are more likely purchase products/services from a company that underwrites on public radio.
For current underwriting rates and more information...
Please call Michael Perkins at 313-577-5855.
email underwriting@wdetfm.org.
To download a WDET Underwriting Kit click here.